Description

In December 2008, nightlife impresario Noah Tepperberg is celebrating the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of New York City’s hottest clubs for what seems an eternity in the nightlife industry. However, concerns remain about Marquee’s staying power, rising costs, and increased competition. And Tepperberg is considering opening a second club in New York City.    Please answer these questions    1.     What is the essence of the Marquee strategy? In other words, what is their customer value proposition? 2.     What is the logic behind Marquee’s operations?  3.     Describe Marquee’s different customer segments, and how (or if) they’re important to the business?  5.     What role do the promoters play in managing the customer base?